Online Reviews and Complaints Removal Iscistech Business Solutions

How to handle reputation management the right way for your company?

Customers are the sole foundation of any brand be it small or significant in the world. Without customers, no company would be able to establish their name. Since every customer has the power to voice out their concerns in this connected social media world, companies are forced to give the best product to their clients.

Nowadays, every business has online reviews so that readers can be aware of their choices. Every product and service provided by many companies are reviewed, and this boosts or reduces the outreach of the product based on a reasonable review or not. Even the biggest of retail giants would be affected due to a bad review is given about the product.

When it comes to customer reach through reviews, these are the concerned statistics to show exactly how each review affects the brand in real time.

·         48% of consumers need at least a four-star rating for choosing their product.

·         More than four bad reviews could make a business lose 70% of new customers.

·         25% of customers market value is based on the reviews

·         Close to 92% customers always preferred reading reviews before opting for the product.

1. Monitor your reputation

Claim your google alerts page results

Every company registers their brand on Google so that customers would be able to search for their product and be able to reach out to your brand easily. Just by giving a google search, you would be able to see everything about the brand of your company. You would also be able to see the reviews given to your company, and this would be able to provide you with a genuine idea of how your product is working in the real world. If there are negative reviews for your product, you would be able to view them and make changes to the reviews so that it does not affect the value of your brand.

Check out the play store reviews

Mostly, in this digital era, there is need to create a mobile application so that any customer who needs to buy our product, just have to open their app since it is just a click away. It is imperative to check out the play store reviews because customers would be prompted for a review by the application itself. If a customer didn’t like the application, they are sure to give you negative feedback. Make sure your company deals this in the right manner because any new customer trying to download your application would be able to see this, and this would motivate the customer to opt out of your service.

 

Use social media

Even social media sites are filled with many customers. It is better to interact on social media sites like Facebook, Twitter, Instagram and many more because two-way communication is made here where if a customer likes or not, it directly affects the sales of the product. Since any customer has the freedom of making their reviews, it would also be seen by many people and can immediately ruin the name of your organization.

2. Tools to Handle Reputation

Google Alerts

Google Alerts allows you monitor the web for exciting content by creating an alert about a specific topic and having links about your alert sent to you in your email. You can have the alert assigned to you once per week, once per day, or as it happens.

Google Alerts allows your company to monitor every fascinating topic based on the interests of your product and gives you suggestions of sources which includes blogs, videos, books and much more, giving you product wise alerts. This would allow your company to receive updates for any reviews both positive and negative giving you complete control over the reputation of your organization.

Hoot Suite

Hoot Suite is an integrated software which allows you to connect too many social websites in one place. You have many features like schedule future messages, listening to your customers and engage with them. You would also be able to view an in-depth analysis of the response covered by the social media for your product.

3. What to do with a bad Review

Learn to handle negative content

Let’s face it; any product can receive a bad review. Every company should be able to handle negative reviews and be able to respond to their customers. If a company does not respond to feedbacks and if they leave the review as it is, it positively would affect your metrics of improving the business and leave a wrong impression to new customers trying to buy your product.

Accept your mistakes

If the review of the product is an error made in your direction, don’t feel alarmed in accepting the truth. By not accepting, your reputation in the market would be tarnished if supposedly the mistake was on your hands.

Talk directly to the customer and apologize.

No customer would want to post fake reviews to ruin the brand of your company. By looking at their review, speak to them directly and address their problem. Give them a refund or return a new product so that they leave a positive comment on your page and this leaves no bad footprint on you or the brand of yours.

Listen to Your Customer

The customer is never wrong. Always remember this so that the priority is always given to the customer and never seen from a business perspective. Create products and services which come as an aid to the customer and ensure that it would help them in many ways. Create products so customized that they tend to cringe at your product.

Remove Fake Reviews

Sometimes, companies can be targeted for their ruin your reputation. In these situations, you can contact your legal liaison. They would be able to help you out on how to remove these reviews.

ISCISTECH Business Solutions